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CASE STUDY: Follow Along as I Build a Brand New Website [2020 Journey]

So it’s currently the 1st of January and I have just finished the foundation of a brand new website.

What better way to start a new year decade with a brand new Amazon associates site.

For now I will not publicly announce what the website is called for privacy issues.

But rest assured I will be coming back here with frequent updates, traffic announcements and even earnings.

Goals For My New Site

So the goal for this website is to create articles, both informative and reviews on types of products in my niche.

I aim to get 300 articles on the new site by the end of 2020 and earning at least $500-$1000 per month from Amazon sales.

I want to be getting at least 500-1000 Unique Visitors per day from Google alone and if I get traffic from social media, that is a bonus.

But my primary goal is to rank in Google for low competition keywords and receive traffic.

Type of Site

This is a full Amazons associate blog.

So I’m going to help people in a specific niche with informative articles as well as product reviews.

What I’ll Be Doing

Month 1 – For the first month I will only be posting informative articles. In my experience, adding affiliate links on a brand new site takes longer for it to get out of Google sandbox and rank.

Month 2 – On the 2nd month I will slowly be sprinkling product reviews throughout the month as well as continuing with informative articles, and may even include some “best of” articles.

Month 3 – In month 3 I will be posting more product reviews and more “best of” articles while continuing with informative/list posts, etc.

 So those are the goals for the first 3 months and I will update month 4 when I get to it 🙂


I will NOT be doing any backlink building or blackhat techniques whatsoever.

In fact I will mainly focus on building high quality articles targeting low competition keywords, and probably do some minor social media promotions.

I have never been heavy on social media promotion and I have still found great success.

What I’ve Done So Far

Right now it is January 1st, 2020.

I have just completed the foundation of the website: about page, contact, widgets, logos, theme, etc, and 2 blog posts.

From here out my main goal will be high quality articles and ranking in Google.

Published Posts

Why Am I Doing This?

To hold myself accountable, plus I’ve never publicly announced a new website and showcased my journey from start to finish.

So this is something I want to do for myself while also showing people what’s possible in the internet marketing world in just 1 year if you stick it out long enough.

Monthly Updates

I will be coming back to this very page and updating the websites performance every month until the end of December with total earnings as well as the final amount I am earning per month.

This does seem like a long journey but we all know how fast 1 year can go by.

So without further ado, I’ll be updating the new sites performance on the 1st of February 🙂

See you soon!

January Update

So January is completed and I’ve been pretty busy on this new blog.

I have been following my 1 a day article goal. and some days I have completed 2 articles.

Published Posts January

I have published 38 high quality, unique, original articles so far. All 800-1800 words, targeting low competition keywords.

Traffic is non-existent right now and I am not ranking for any keywords yet.

However, that’s exactly what I expected in the first 2 months.

By the third month I should start to see some rankings and a little bit of traffic, and maybe some income.

So nothing exciting to update right now. This is the long and boring tedious process that everyone hates.

Because essentially, we’re working for free until the site starts making money. That’s why most people give up in the first couple of weeks.

February goals:

I will be continue my goal of 1 article per day. I should have at least 60 articles up by the end of February.

I will start doing review articles (the money articles) and sprinkle some “best of” articles in there too.

Alright, back to work I guess.

February Update

It’s the 5th of March and I’ve been hella busy, so sorry for the late update.

But here goes.

As promised, I had 60 articles up by the end of February + another 4 since it’s the 5th of February as I’m updating this case study.

Published Posts February

I created a business account for my website and some Pinterest pins using

Traffic is slowly trickling in from Pinterest but not enough to report on, so no money is made yet and no traffic from Google.

However, Google Search Console shows I’m getting indexed for keywords and starting to get impressions.

Google Search Console


As you can seen it’s about to take off.

March Goals

I hope to have 90 articles up by the end of March 

I’ll be continuing with my helpful/informative articles, review articles for Amazon products and “best of” articles.


March Update

So things have been really busy in March.

I am back in New Zealand due to the Covid-19 outbreak but have still managed to stay busy with my website.

Plus we’re on full lockdown in NZ so we are all inside.

Thankfully I have articles to keep me busy so I have no excuse.

I currently have 86 articles up and have had 1 visitor from Google.

Published Posts March

Rankings are still very low but as my site ages I will continue to rank and get more traffic.

In March I will continue to build out my site and should start seeing more traffic from Google.

My goal is to have 120 articles on my site by the end of April.

April Update

April has been a pretty good month.

I have been working hard on my website and have created a total of 122 posts.

Published posts april

google search console

Traffic is trickling in but not as much as I was hoping.

I received 4 visitors from Google this month.

However, I want to increase that number every month until I’m making my passive income goal of $500 – $1000 per month by the end of the year.

Will I reach it? I really hope so as I’ve been grinding day in, day out and haven’t received any income for my work yet.

In May I will continue doing more posts for more exposure in the search engines, and more authority in the eyes of Google.

HOPEFULLY this month I can get at least 15 visitors and we can start picking up some traction.

Well thanks for reading this update and I’ll talk to you soon.


8 thoughts on “CASE STUDY: Follow Along as I Build a Brand New Website [2020 Journey]”

    • I think it’s the best thing in the world.

      My dream was always to be my own boss. I love independence and freedom.

      So actually putting in the work and watching my online business grow to the point where my dream came a reality, for me is the best thing that ever happened.

      And that’s why I continue to do it till this day. I just love it so much.

      Hope that answers your question Joe.

      This system helped me get to where I am today.

    • Still working hard mate.

      Goals are going good but I will update this journey again at the end of February.

      I’ve also started a business account on Pinterest for my new website, designing pins linking to my site.

      But I will explain everything at the end of this month, so definitely come back for an update 🙂


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