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Primerica Review: Industry Leader or Worst Financial Services Company?

I’m not a big fan of MLM companies for the simple reason that most of them give false hope.

The owners hype them up with false promises or mislead the young and desperate who don’t know better.

Primerica stood out to me because it is so popular and has been around for 42 years at the time of writing this Primerica review.

It has clearly stood the test of time.

Lets see what makes Primerica different from the rest.

At a Glance

Name: Primerica


Founder: Arthur L. Williams Jr

Price to Join: $100 one-time + $25 per month (optional)

My Rating: 2.5/5 stars

About Primerica

Who created Primerica?

Arthur L. Williams Jr.

Primerica was created by a man named Arthur L. Williams Jr.

He was born in April 26, 1942 in Cairo, Georgia and was an aspiring football coach, which he pursued later on in life.

He is an American insurance executive and currently living in Palm Beach, Florida.

When did it launch?

Primerica was founded in February 10, 1977.

Their headquarters is currently in Duluth, Georgia.

Primerica’s 2018 revenue was $1.9 billion dollars which has been growing at an average of 8-13% per year!

Those are some impressive numbers.

What is their mission?

Their ultimate goal is to help families all over America become financially self-sufficient, but at a price they can afford.

They want to help families invest for the future and eventually get out of debt.

They claim to have made a huge impact on the Georgia communities through grant funding and corporate donations.

What Do They Claim Over at Primerica?

They claim:

  • They’ve helped middle-income families learn the principles of money
  • They get customers out of debt
  • They help them plan for the future
  • Their client base earns an average of $67,000 per year
  • They have helped Main Street families save and invest for short-term and long-term goals

So What Exactly is Primerica?

Primerica is a Multi-Level Marketing company that sells insurance and financial services.

Other financial services companies typically focus on wealthy families, however, Primerica’s target audience is middle-income families.

It’s good to see that they go public with their statistics unlike PHP Agency who keep everything on the down low.

They have a total of 2000 workers who are dedicated to helping Main Street families increase their income and save for the future.

Primerica Services

FNA (Financial Need Analysis)

This service teaches you the difference between a “want” and a “need”.

It might sound simple but it can get confusing to know what a want and a need is.

FNS offers a detailed strategy of your financial situation so you can stop wasting money on things you don’t need and focus on the things you do need.

And over time this will save you a lot of money.

Term Life Insurance

Term Life Insurance is the cornerstone of their business.

It is what got them into financial services in the first place.

Primerica is currently leading the industry and certainly a force to be reckoned with.

Their life insurance plans are simple to understand and affordable at the same time.


I started investing about 7 months ago so I have some experience in this field already (not with Primerica).

Sure, investing can be a risky business model if you don’t know what you’re doing.

However, Primerica only want you to invest in mutual funds, which is the safer, long-term route with less risk involved.

The key is to diversify in lots of different funds so your money continues to grow overtime.

Auto & Home Insurance

With Auto & Home Insurance you’re able to protect your assets and give you a peace of mind.

You can insure your vehicles and house.

They provide only the top-rated Home & Insurance companies in the industry so you can choose the one that’s right for you.

Long Term Care

Healthcare in the US is still expensive and health insurance isn’t exactly affordable.

Even middle-income families can’t afford health insurance.

Long term care costs continues to rise as a result.

Well Primerica’s Long Term Care service helps those with medical and non-medical illnesses or disabilities so they can get the care they need without breaking the bank.

Pre-Paid Legal

Pre-Paid Legal protects you from devastating legal problems that may arise in the future.

As you may or may not know, lawyers can get expensive and costs quickly start to add up.

Primerica’s legal program connects you to a Provider Law Firm that’s waiting to help you as soon as you need it.

Identity Theft

Criminals are getting smarter and identity theft is becoming more popular.

It is actually one of the biggest complaints to the FTC for the last 15 years.

And the ones getting their identity stolen are the ones suffering, spending thousands of dollars trying to prove their innocence and clear their name.

Primerica’s identity theft program protects you from all of this and will restore all damage that may occur to your name in the process.

Strong Payment Rating

Primerica has been given an A+ “Superior” rating from A.M Best, which is an astonishing achievement.

This rating is only given to around 15% of life insurance companies in the world!

One interesting statistic is that 94% of insurance claims are paid within 14 days.

This is why they have gained such a high rating and continue to grow their revenue year after year at an impressive rate.

Becoming an Agent

With Primerica you can become an agent and sell the services they provide.

This is their business opportunity they keep talking about.

To become an agent, you will need to pay a one-time fee of $99 with an optional payment of $25 per month.

The optional monthly payment gives you access to training materials which teaches you about life insurance, legal services, investing and more.

It is definitely a good idea if you have no experience in this field, just so you understand it more and can provide your customers the information they require.

One thing I like is that agents can give customers insurance quotes in a matter of minutes by using the app on their smartphone.

The Compensation Plan

Primerica is a Multi-Level Marketing company.

This opens up an opportunity for people that want to make additional income, or even a full-time income if you work hard enough.

You earn money based off the number of sales your agents make in your downline.

Basically, when you recruit someone and they make a sale, you earn a commission.

The more people in your downline making sales, the more money you make.

The compensation plan works in a unilevel structure.

This keeps everything simple to understand and you’re able to earn money faster than other structures, such as the matrix or binary plan.

Unfortunately the company does not disclose the amount of percent you will be earning from each sale, or your downlines sales.

The Reviews

Primerica has been around for over 40 years so it has accumulated lots of reviews.

They are both good and bad but for the most part, they have earned an average of 3.2/5 stars from its members.

The services and policies they provide mostly has good reviews simply because they are affordable and pay quickly.

Plus they are good at helping people earn from investments and saving for the future.

Shady Agents

It’s clear that the problems arise with the agents.

The agents have some questionable recruitment tactics and this has caused problems with the company and the negative reviews they’re receiving.

Some agents try to recruit people with a “job opportunity”, which is very misleading.

Firstly they will invite you to an interview location. This is usually an office that they’ve rented for the day.

Before the seminar starts you will meet lots of other people who have also been invited to join the new job venture.

They will hype you up by telling you you can change your life and earn a lot of money.

And the sad part is that they exaggerate earnings or lie altogether about how much they’re earning.

Their ultimate goal is to make money, so they will pitch to you over and over again just to get you to sign up.

Do keep in mind that this has nothing to do with the company, it is the agents who are trying to make money.

If you decide to join, you will probably be doing the same thing.

Of course there are other recruitment tactics like getting your friends and family in.

But for the most part, agents get together and create a cult-like setting in an office in the middle of the city with lots of other people they’ve invited.

This is a tactic becoming more and more popular these days. Agents at PHP Agency do the exact same thing, which has also caused a stir among online income seekers.

Pros and Cons


  • A good range of services
  • Has stood the test of time
  • A good business opportunity
  • Affordable entrance costs to become an agent


  • Shady recruitment tactics from the agents
  • They mislead the uneducated
  • Undisclosed commissions rate
  • A little hypey

Is Primerica a Scam?

The good news is that Primerica has good intentions and their insurance plans are affordable.

Plus they really do help families make more money and save for the future.

However, the problem lies with the agents.

These people are trying to make money so they will do anything in their power to do just that, even if that means lying to your face about how much money they make.

They mislead people into thinking they can change their life just by signing up.

And it’s usually the young, desperate and uneducated who fall for it.

One of the biggest focus is recruiting agents which can be mistaken for a pyramid scheme.

It is not a pyramid scheme because they have real, legitimate products that people use and have been using since 1977.

It is not a scam but you DEFINITELY need to be careful of the agents who use shady recruiting tactics.


What I Recommend

If you’re looking for insurance services, Primerica is a great place.

If you’re looking for a business opportunity, Primerica is not the place.

Agents have a bad name and they lie and mislead people into thinking they can get rich fast, when get rich quick schemes do not work.

I cannot offer you fast money, but I know for sure that slow and steady wins the race.

You can learn here what my free business opportunity can do for you.

If you’ve had experience with Primerica please let us know what you think in the comments below!

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